Label printing in China began in the late 1970s. The main equipment, technology, technology and information came from Japan, the United States and Taiwan.
At present, there are basically three kinds of printing methods for label printing, one is relief printing, the other is flexo printing and offset printing. At present, relief printing is still the main method in China, followed by flexo printing and offset printing in a small amount. In the future, flexo printing will dominate.
With the development of market economy, the demand of special packaging industry and anti-counterfeiting industry has increased dramatically. In recent years, the domestic label market has maintained a sustained high growth momentum, with an average annual growth rate of 15%-20%, which is not comparable with other packaging and printing industries. Label printing has a wide range. At present, there are more than 4000 enterprises engaged in label printing in China, with annual output reaching 1 billion square meters.
The rapid development of label printing has greatly promoted the formation and development of label printing industry chain. The industry chain of non-sticker label printing includes not only label printing enterprises but also equipment manufacturing, label material consumption and related enterprises such as ink, plate making, etc. This has laid a solid material foundation for the development of label printing industry.
Because of the late start of label printing industry in China, although it has been developing very fast in recent years, there is still a considerable gap in terms of market scope, product level, application of new technologies and consumption level compared with other prosperous countries such as Europe, the United States and Japan. China's label printing market is still in its infancy and immature. As Andy Thomas, editor-in-chief of International Label Group, said in his article, "The current situation of pressure printing industry in China is similar to that in Europe and North America in the mid-1970s." He said it would be 30 years, maybe a little radical. I think it would be 10 to 15 years at least. Mainly now:
1) Label printing relief still occupies the leading position, while flexo printing has long been the main method in the world.
2) Paper still accounts for a large proportion, 85% of which are wet labels in China, while the international trend has shifted to film-based labels.
3) There are fewer specialized label printing enterprises.
4) There are few new technologies in label printing, some of which are even blank. Such as radio frequency smart tags.
But at present, with the change of market demand, especially in the period of world economic integration, new and higher requests for label printing are put forward from time to time, showing the application of new technologies, multi-functions, new types of multi-uses and so on.
With the entry of more foreign companies and the demand of international purchasing, the label industry will present more business integration. The label printing enterprises will become more professional and their profits will decline. The printer's first consideration is to reposition the products to meet the demands of more professional purchasing and standardization. The life cycle of the products will be shorter, zero inventory, promotion and consumer demand will be zero, and the convenience will be single. With the increase of batch size and repeated business, the response of printers to business should be more rapid, consumption should be more efficient, and the comprehensive cost of machines and matching equipment should be considered comprehensively when investing. In the past, only the immediate and partial interests could not be accommodated under the current situation of high competition and low profit, and the trend of environmental protection and brand management for batch color and quality could not be considered. Different requests, cost-effective and specific timing of narrow flexographic printing are generally adaptable. At present, many label companies in China are thinking about the problem. For example, the price of a special label flexographic printing machine may not be too expensive, but for business with higher quality and stability requirements, short delivery period, requests for quick change of printing activity, more appropriate request, and more cost-effective from the perspective of sensitivity and long-term return on investment.
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