1、广告性手提袋一视觉传达设计注重广告的推广发展，通过图形的创意，符号的识别，文字的说明，色彩的刺激，引发消费者的注意力，从而产生亲切感，促进产 品的销售。广告性手提袋占据了手提袋很大一部分，构成了手提袋的主体。广告性手提袋根据目标定位不同，还可分为购物手提袋、促销手提袋、品牌手提袋、VI 计划推广手提袋。
1. Advertising handbag-visual communication design pays attention to the promotion and development of advertising. Through the creativity of graphics, the recognition of symbols, the description of words and the stimulation of colors, it arouses the attention of consumers, thus generating a sense of intimacy and promoting the sales of products. Advertising handbags occupy a large part of the handbag, forming the main body of the handbag. Advertising handbags can also be divided into shopping handbags, promotional handbags, brand handbags and VI plans to promote handbags according to different target locations.
a、购物手提袋一是为超市、商场等场所设计的。超市、商场为了方便消费者购物，把听购物品运输回家，联结与消费者的感情，而设计出专川的手提袋。这类手提 袋多采用塑料材质，它较之其他手提袋，结构、材质都比较坚实更能容纳较多的物品，且造价便宜。购物手提袋上的视觉因索，主要是由购物场所特定的宣传形式 (标.态、吉祥物、专用图形、专用形象等)构成的，突出超市、商场的形象，传达购物场所的信息。
A, shopping bags are designed for supermarkets, shopping malls and other places. Supermarkets and shopping malls, in order to facilitate consumer shopping, transport shopping goods home, and connect with the feelings of consumers, have designed a handbag in Dechuan. This kind of handbag is mostly made of plastic material. Compared with other handbags, it has more solid structure and material, can accommodate more articles, and its cost is low. The visual factors on shopping handbags are mainly composed of specific propaganda forms (signs, forms, mascots, special graphics, special images, etc.) of shopping places, which highlight the image of supermarkets and shopping malls and convey the information of shopping places.
b、促销手提袋一促销活动中，用来宣传商品、企业的一种手段。企业为了推进其形象，促进商品销售，往往举行一系列活动。用手提袋印刷企 业的介绍书、产品的说明书或许还有产品(一点小小的礼品)，赠送给客人或消费者，以便消费者更充分的了解企业的情况和产品的性能。促销手提袋完全是一种可 以容纳物品的活动广告板。它表面的视觉设计都是围绕着宣传突出企业、商品的内容为目的，使消费者在活动中很快的很乐意的接受其传认的信息。
B, promotional handbags, a promotional tool to promote goods and businesses. In order to promote its image and promote the sale of goods, enterprises often hold a series of activities. Printing the company's brochures, product specifications and products (a little gift) with handbags may be presented to customers or consumers, so that consumers can have a better understanding of the company's situation and product performance. The promotion bag is a kind of activity advertisement board that can hold articles. Its superficial visual design is centered on publicizing and highlighting the content of enterprises and commodities, so that consumers are very happy to accept their recognized information in the activities.
c、品牌手提袋一商家为了提高商品的品质，创造更高的价值，对产品进行品牌塑造，品牌手提袋就是在这种塑造活动中使用的。品牌手提袋专卖店用的比较多，既 方便顾客携带商品又起了宣传作用，这类手提袋的材料用的比较高档.与商品的品质相匹配。VI设计推广手提袋一Vi是企业理念、精神视觉化设计的战略，VI 常常把手提袋作为推进视觉传递的一种形式，也就是结合现代设计理念与企业经营理论的整体性动作，以塑造企业的个性，突出企业精神，使消费者产生深刻的印象 与认同，以达成企业经营目标的设计。
C. Brand handbags are used by traders in order to improve the quality of goods and create higher value, and to shape the brand of products. Brand handbags are used in this shaping activity. Brand handbag stores use more, which not only facilitates customers to carry goods, but also plays a promotional role. The materials of this kind of handbag are relatively high-grade. It matches the quality of the goods. VI Design and Promotion of Handbag-Vi is a strategy of enterprise concept and spiritual visual design. VI often takes handbag as a form of promoting visual transmission, that is to say, combining modern design concept and enterprise management theory as a whole, in order to shape the personality of enterprises, highlight the spirit of enterprises, and make consumers deeply impressed. And identity, in order to achieve the business objectives of the design.
2. Gift handbags are designed to improve the value of gifts and carry gifts conveniently. Gift handbags are exquisite in shape, gorgeous in graphics, beautiful in appearance and contain gifts for donors.
3. Decorative Handbag - Decorative handbag has no specific function. It is used to carry personal belongings. It has only a wonderful appearance and is a fashionable ornament.
I believe that after reading the introduction of Jinan handbag http://www.9lxqxd.cn, I will have my own understanding of this aspect, and other problems can be solved well in the future.