First, how to quickly absorb the attention of the target population:
When a person receives a leaflet page issued by others, he usually takes a few seconds to scan it quickly in the course of walking. If he can't quickly absorb the interest of the target group, the leaflet directly enters the dregs bucket. If he wants to attract the interest of the target group, he must learn to consider: what kind of information interest does the target group have? People are generally interested in information that is of value and benefit to them.
So when we design the leaflet page, we should not present too much positive information, directly present the information of the target user care, do not talk about products, companies, activities, but simply say a few words that have attractive value and benefits to the target group or attractive points can arouse the other party's curiosity. Actually, the cover of the leaflet page is just like the title of the article. In today's information explosion, the title of the article directly decides whether the reader can open your article and continue reading. After reading the following content, you will understand more clearly.
For example: the new store opened, 10 years experience of first-class stylists for your haircut, only 10 yuan! Sweep the code and reserve it! uuuuuuuuuuu (The opening of a new store is the reason for doing activities. The top-ranking stylist who has experienced 10 years has dealt with the pain points of customers. Only 10 yuan is also a temptation of price. It allows the target group to stay directly by sweeping the codes and making reservations.)
2. How can we keep the leaflet?
Excuse me: The customer received your leaflet, why did he throw it away? Because: this leaflet page can't invent value for customers, you may ask: What kind of value can a common leaflet invent for users? Doesn't the leaflet just inform customers of the company's status and product service?
If you still stay at this level and clarify that your understanding of marketing is not deep enough, marketing is to invent value for customers from time to time. Let me inform you of two common ways to make the leaflet invent value:
The first way is:
Can add bus road, subway road, residential property phone, residential XX service organization phone... Etc. on the leaflet page, these daily life or work information are closely related to the content, what to put in detail, according to your detailed situation to choose.
The second way is:
You can design an attractive discount based on your promotional activities, preferential information, or a raffle or a free gift...
Example: In a newly opened community, there is a hairdresser. He designed a leaflet. On the front of the leaflet, it says: the new shop is open, the first-class hairdresser who has experienced 10 years only needs 10 yuan for your haircut, and the hairdresser is scheduled for scanning code and Wechat. This is very tempting, because at the time of astronomical hair is fundamentally about 30 yuan, the degree is very ordinary, this shop through this way, the store is very easy to let the residents of this community know, while these people are added to Wechat, and then through the further establishment of trust in Wechat, people are drained into the shop!
Most of the time, it is still difficult for us to lead people directly into stores through leaflets, but it is very simple to let a person sweep code and add Wechat. At the same time, adding Wechat can also produce great value! In particular, I would like to emphasize here that it is the personal micro-mail of the store manager, not the micro-mail of the public platform, and the micro-mail of the public platform does not make much sense.